Overall Armani lipsticks are my fav in terms of consistency and texture....in the tube, Shine #10 looks to be a dark brownish burgundy but on me (I wear it very lightly) it shows up to be a muted berr...

this product wears long, a glow/shine rather than any sparkles or a wet/oily look. Thus it is a sophisticaed finish. It is a brown based color, but not mud brown. More of a red-toned brown, but the gl...

I'm really into reds right now, and this may just be my very favorite of the bunch! I find Shine #10 to be an understated, brown-based, almost-brick red. My take on this contradicts some of the other ...

This is the first time I've ever written a review that total contradicts the only other review on this product. It makes me wonder if we are even talking about the same color. On me this color is a de...

Shine #10 is the perfect 'red' for me (PPP, redhead w/brown eyes, yellow undertones). This is a sheer blue-based red with just the slightest hint of berry to it, really makes your teeth look a lot wh...

Love this color -- I bring the red out with the brick lipliner (#4?). Absolutely beautiful and elegant. I'm Asian with 5 LSF. Love the Armani line.