Background story of this color: Mr. Armani (who is 100% involved in all of the colors, formulas, packaging, and names for his beauty) brought a red rose to his lab and told them he wants that exact co...

I can't believe I haven't written a review about Armani's 400 lipstick as I love red lipsticks. This one says glamour as soon as you apply it. It's creamy and applies beautifully without tugging or ...

Awesome lipcolor. It looks perfect on me. It lasts me almost 8 hours. I might need to use a lip conditioner to moisturize my lips but I wouldnt really mind that. Love the color. I would definitely buy...

This is a gorgeous, deeply pigmented true red. Think Hollywood in the 1940s -- it's that classic shade of glamorous red. For daytime at the office, I like to dot it on with my finger so that it looks ...

I saw all the great reviews and bought this lipstick. I have been wearing only red lipstick every day for about 20 years. I am sad to say that being a hoarder of red lipsticks I have tried many, many ...

Love, love, love this. I've lost count of how many red lipsticks I own, from very cheap to very expensive, and this is my favourite, hands down. This is a heavily pigmented true red with blue underto...

This is the best red lipstick I've ever tried, even better than Guerlain Rouge G in Garconne, as much as it pains me to admit due to the $$$ I dropped on it. It's slightly darker and a bit cooler than...

I have to say this is the prettiest color I have ever seen. It is a magnific red with blue undertones, very rich and pigmented and with a satin finish. It is not drying at all. I bought it because it...

This is a nice red lipstick with blue undertones. The l/s is smooth and not drying and the color is very sexy. really nice

They've got an amazing formula here. The lipstick stays on for an incredibly long time, even if you put it on over lip balm, even if you eat fish & chips (like I just did). This 400-Red is very clas...