Fire is a dark berry burgundy color. It has a slightly sticky barely there feel. This color looks natural if applied lightly & more dramatic when applied heavily. It wears off after an hour or two, b...

This looks like a wine/berry stain on me. Very pretty. Compliments my med.olive skintone. Love the texture--not sticky/tacky, good lasting power, and great shine. Definitely a repurchase.

Fire is a very pretty berry red color. It looks dark in the tube, but goes on sheer. It's longer lasting than most glosses, and when it was completely gone, my lips had a reddish stain. I love it.

PROS: long-lasting, beautiful shine<p>CONS: It smelled like old lipstick to me, kind of dusty or waxy. Fire looking like a dark brownish red in the tube but this is one of the sheerest of the Smashbox...

Starts out a lovely sheer maroon color but after wearing off a bit becomes a horrid bright candy pink! So disappointed I'm writing this review from my desk at work where I first discovered the evil l...

Awesome color. Sheer, not really sparkly, way lighter on than it looks in the tube, and perfect *PERFECT* color for me. Less heavy and less sticky than MAC lipglass but still stays on. *EDIT* I ha...

Ditto on looking like a vial of red wine. Applies to sheer blue-red. Quite pretty.

This looks like a deep burgandy in the tube but applies sheerly like a berry shade. Very light and feminine. NOt overly sticky and no scent. Retails for $14 and comes in the same size tube as the B...

I really have to wonder about the people who give the names to cosmetics. The name of this lipgloss is completely wrong for this color. When you say the word fire to me I picture a bright orange-red o...

This gloss was part of the Winter Beauty Portfolio, though I believe it's sold on its own. It looks like a deep red in the tube, which initially made me nervous because I am pretty fair-skinned. But i...