First and foremost, this mascara is for a NATURAL look. I wanted my lashes but better from this product and got it. If you were looking for much longer / plumper lashes look elsewhere (Too Faced's Bet...

I am one of the ones still seething and confused by the discontinuation of my HG Basic mascara. I tried this a while ago and didn't like it (was not spot on for the Basic) but recently decided to tr...

I was a lover of Shu Basic and mourned its loss. I almost didn't order this product based on the reviews but it lives up to my expectations. No it is not a copycat of Shu Basic but it is very close. I...

I have had such a hard time finding a mascara that didn't irritate my eyes and get all over my face. This is the only one that doesn't make my eyes itch or end up under my eyes by the middle of the da...

I had never tried Mascara Basic so I can in no way compare this mascara to that. This was the first Shu Uemura mascara I had tried, and for me, it is almost perfect. I liked it more and more with cont...

Ugh. I HATE this. I loved Mascara Basic and when I read on the Shu website that this was the 'replacement' for it, I decided to give it a try. It is no where near Mascara Basic. Ultimate Natural clump...

I don't get all the negative reviews. Mascara Basic was my HG for 7+ years and I almost didn't order the Ultimate Natural Mascara based on the reviews. But am so glad I did. I did a side by side compa...

Like other reviewers, I am devastated. I called the 800 number before I ordered and was assured that this is only better and has all the same great qualities as Basic. This is bullcr_p. Unless I bl...

Shu Basic was my HG for about six years before it was replaced by this; despite my assumption that it would be similar enough, I will be looking for a new mascara. I can't put my finger on exactly wh...

I was a long time user of the Basic Mascara. I tried the new formula, but I don't like it as much as the original. It is more volumizing than the original, which is good. But this also means that t...