I freaking love this shampoo. I’m a colour treated blonde (natural dark blonde/mousy brown) with fine straight hair. I’ve been using drugstore shampoo for a really long time because it was so habitual...

This shampoo might be sulphate free, but it stripped my hair of all natural oils and made my scalp itch like hell. I got the same results from this, as I get from any regular sulphate based drugstore ...

I love this shampoo because it manages to keep my blonde relatively clean without the need for those purple shampoos that tend to always be too pigmented and catch unevenly. Also lovely creamy consist...

I love this shampoo! It makes my blonde hair with highlights just so soft looking and clean. My color has never looked better. Smells and lathers like a dream. He status for me

I don't quite get this shampoo. It cleans well and makes my hair feel very soft and gives a slight second day hair weight to it which I love. If I don't wash my hair the day after I use this,the secon...

Tried on recommendation from my salon after becoming a first-time single process blonde. I like that ingredients list is not only sulfate-free, but that the shampoo doesn't contain the silicones that ...

This shampoo is a god send for me, makes my hair look super healthy and hydrated and it makes my highlights look amazing. I love the smell of this product and the way it makes my hair feel once it's d...

This shampoo is way better than Redken's Blonde Glam. My hair feels soft and moisturized even before I use conditioner. I think this might be the best Redken shampoo yet, even better than All Soft.

Since Redken is replacing their blonde glam shampoo, I decided to try the new Blonde idol. It's a white very creamy shampoo with a great smell! It smells very fruity, and my hair feels clean, but also...