Capturing the spirit of the contemporary, diverse and authentic women of Gucci, Bloom is creative director Alessandro Michele's first fragrance for the House. Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name. Notes of natural tuberose and jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon creeper, a plant that changes color when it blooms, infuses a powdery, floral edge.