In the tube, the colour seems to be my perfect shade of intense red for evening dinners - The marilyn monroe red. But when applied, the colour is a sheer coat of very moisturising red tint. Almost lik...

I am very disappointed in this lipstick. Had to apply several coats just to get it to show up, is waxy, wears off easily and on an aesthethic note, the packaging allows for finger smudges to be seen ...

This is a gorgeous red lipstick. I like the fact that the colour isn't overwhelming as it's quite sheer and very wearable EXCEPT for me. I have come to the conclusion that red lipsticks are just not...

This lipstick looks absolutely INSANE in the tube -- a bright neon red. WAIT! NO! Don't stop reading. Usually, when people say something looks insanely bright in the tube but "it really does go on she...

Finally, a red that I can wear with confidence! It goes on really sheer, and it has amazing quality. Moisturizing, staying power not bad and the colour is simply gorgeous. I am really loving it, as wi...

Despite being a very scary bright red in the tube, this goes on a beautiful sheer pinky red on my blue-toned pigmented lips. It is quite a neutral tone, neither too cool nor too warm, and really fres...

I love this lipstick. It is slick and shiny and the bright red colour is great for day or night. I like to use this if I've gone heavy on the eye make-up but still want to wear red lips. Because it...

This is one awesome red lipstick! In the tube, it's a scary bright (almost neon) red. But on my not-so-pigmented lips, it's a fresh, true red that brightens my light olive complexion. I love how the c...

Wow, the texture of this lipstick is amazing, it feels moisturizing like a lipbalm and I love that it has no scent or taste (take note Laura Mercier). It has made me want to buy more Armani lipsticks....

I hate to be the only person saying they wouldn't buy this again but it doesn't look as good on me (a cool ppp) as it does on my friend who is a warm ppp. It is a gorgeous, transparent red but it's n...