Lancome Aplum is a warm leaning mauvey plum blush. It is very reminscent of the MAC Mocha per swatches and reviews (Temptalia and others) I have seen, but I have not used Mocha in FOREVER, so I would...

I was told by the Lancôme sales gal that this is their best seller color for blush. My shade is NC20, Asian skin. It looks beautiful on other people, but this shade makes my skin look dull. This shade...

I only allow myself one powderblush for my minalist makeup kit. The last two I bought over the last seven years have been discountinued.... this Aplum Shade is my new holy grail! I love that it is t...

This is a beautiful blush and I really like it because it just looks so pretty on. About me NW20, NARS Monte Blanc, YSL BR20, blonde hair, and green eyes. This shade goes really well with my complecti...

I love this. I got it and "Meil Glace" in a tiny duo. I know it's prob not the best, but I use it for eye-shadow as well. It never irritates my skin as so many other shadows and blushes do. It goe...

Aplum is a soft, dusky plummy mauve without any shimmer. This is a subtle yet sophisticated shade that looks incredibly natural on my medium tan skin and especially lovely in the winter months. It's o...

I got this as a sample from lancome-usa.com and thought it would break me out since Lancome is not known for using natural ingredients and you know, all that hype. However, I have never broke out from...

I have been using this blush in Aplum for many years. When you find something that works, I guess it is safe to stick with it! I love the light and smooth look of this, particularly when worn over the...

This came in a GWP and I've been using it every day for two weeks. I prefer it to my two other plums--Clinique's Plum Gorgeous and Smoldering Plum--because it's a little lighter and therefore brighter...

This is a beautiful plum-rose color. I have very dark brown hair and eyes and light skin. I think this blush is beautiful on fair skin. I used to wear very sheer light pinks, but I like this best when...