Far too dry. The Maybelline gel is far better and doesn't smudge. I bought the BB e/l brush too, and was disappointed. It's all crumbly in the little pot so i'm throwing it away.

I said I would buy again, and I would, but this colour was still a bit disappointing. It didn't look like it does on the computer. On the computer it looks like a beautiful deep royal purple but in re...

I liked it for a week then I never really used.... it was not worth the money for me.

Very nice! <br> I've been happily wearing MAC's Macroviolet Fluidline, but I think I like lack Plum Ink even better. <br> lack Plum Ink is absolutely matte, which I prefer in an eyeliner, and is a s...

Love this eyeliner..never had a gel one before but so glad i took a chance! It lasts all day goes on and blends in so easily. Ive had it for about 4 months and use it everyday and not even used half o...

My BROWN Gel Eyeliner. It's lovely. Consistency is great. Only drawback is the price. All the other browns BB has to offer...look Black on me...so ...Thank God for Black Plum Ink!

I'm NC20 blonde/blue & this is my HG e/l. I have gray eyes & this is my everyday e/l. It is way less harsh than black. LOVE LOVE LOVE! It lasts forever too. I have cobalt as well.

I wanted an alternative to brown and black, and this more colorful liner fit the bill nicely. I have blue-gray eyes and this color is a terrific compliment. I would suspect green eyed girls would do w...

I have been reading that many companies are making gel liners so got one from Bobbi Brown - I love her black kohl pencil - couldn't live without it - however I do not like the gel liner. Too fake look...

Purchased this during th bad-batch phase, ended up with a replacement which isn't much better in terms of formula. That said, such a great shade, unlike anything else out there on the market. I'm real...