As with most Etude products, extremely cute packaging. It looks just like a bottle of mascara though the brush is more like a comb where you apply the white gel-ish mascara remover onto your eyelashes...

I love the coverage and packaging of this product. It has a good buildable coverage but I either use my finger or a stippling or buffing foundation brush instead of a paddle foundation brush cause I f...

This is the best eye primer I've used so far. I've used a sample of Urban Decay's primer potion & they both work well but this is so much cheaper & works just as well. I buy this online since there ar...