I think the trick is in the application. I love it. Looks natural but lush. And not dull finish. I think the way to apply it is sparingly at first, with quick second coat, before first one dries....

I USED to love this shampoo. For awhile, I couldn't find it anywhere. Then, it was available again, in different packaging and it's...you guessed it...REFORMULATED. It's gone frtom awesome to meh. ...