As other reviewers have noted, the color has surprising staying power for a gloss. It's a beautiful pinkish-redish-purplish color (that I obviously can't quite describe) that is also quite versatile....

I couldn't resist buying this on a winetasting trip to Napa, and now each time I wear it, I'm there again! It's light and fruity but not too sweet. And it lasts longer on me than many others I own.