Slimming trial · Orchard
Goal: tone waistline. Budget window shared. Prefers weekday lunch.
High upgrade fit For beauty, wellness & slimming merchants
Turn trial seekers into paid long-term clients.
CozyCot collects payment upfront from members, qualifies their intent, recommends the right merchant with a transparent Match Score, then helps you convert each visit into a trusted Beauty Plan without pressure-selling.
✓ Prepaid bookings✓ Quality-screened members✓ Fair paid priority✓ Upgrade tracking
3Revenue streams
6Onboarding steps
10%Priority cap in ranking
GS
Accepting GlowPass membersGlowSlim Studio
Priority Partner dashboard
Prepaid bookings48This month
Show-up rate92%No-show protection active
Plan conversion38%After first visit
Payout dueS$4.8kNext settlement
Member opportunity queue
Pre-qualified94%
Facial recovery · Tanjong Pagar
Goal: hydration before event. Sensitive skin. Needs gentle consultation.
Best service fitScalp analysis · CBD
Goal: hair fall concerns. Wants transparent plan after trial.
New member$
Customers pay before they visit.
Every GlowPass booking is paid upfront through CozyCot, so your team receives intentional customers rather than casual enquiries.
♡
The visit starts with trust.
Members see what is included, what is optional, and why you were recommended. That reduces defensive behaviour and improves consultation quality.
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Priority is earned, then bought.
Merchants can pay for priority, but only inside a quality-gated matching system where member fit and service confidence come first.
Business model
The CozyCot merchant revenue stack.
CozyCot becomes the acquisition, conversion, and trust layer between members and merchants. Merchants no longer compete only on the cheapest trial price; they compete on conversion quality, verified service delivery, and member satisfaction.
Customer upfront paymentCozyCot collects
Merchant acquisition feeCompleted visit only
Priority recommendationQuality-gated
Upgrade package feeSuccess-based
Suggested fee levels are configurable by market, service category, merchant tier, and conversion data.
1. GlowPass prepaid service margin
Member-paidMembers buy a fixed-price GlowPass such as a S$28 slimming consultation or S$48 facial discovery session. CozyCot retains a platform margin and pays the merchant a published completion payout after the visit is fulfilled.
2. New-client success fee
Performance-basedFor first-time CozyCot-introduced clients, merchants pay a fee only when a prepaid booking is completed. This aligns CozyCot with actual customer acquisition, not empty clicks.
3. Priority Partner budget
Visibility controlMerchants subscribe or buy recommendation credits to increase eligible visibility. The system caps paid priority so weak-fit merchants cannot outrank better-fit merchants.
4. Beauty Plan checkout share
Upgrade upsideAfter the trial, CozyCot helps present approved packages, instalment options, reminders, and follow-up messages. When the member purchases through CozyCot, the platform earns an upgrade success fee.
Merchant onboarding
Launch a merchant without operational friction.
The onboarding flow is designed to remove sales calls, manual back-and-forth, offer ambiguity, missing photos, payout delays, and low-quality trials.
Live wizard
GlowPass Merchant Setup
Step 1 of 617%
Create your merchant profile.
Add the information members need to feel safe choosing you: brand name, service category, outlet address, opening hours, consultation language, and service strengths.
Pass the CozyCot trust check.
Upload the minimum evidence required for a clean listing: storefront photos, treatment room photos, team credentials where relevant, product brands used, house rules, cancellation rules, and service limitations.
Verification inputs
Business registration, outlet images, service description, safe-treatment statements, payment terms, and member care policy.
Business registration, outlet images, service description, safe-treatment statements, payment terms, and member care policy.
Approval logic
Listings must avoid unrealistic claims, hidden surcharges, misleading before/after promises, and aggressive sales language.
Listings must avoid unrealistic claims, hidden surcharges, misleading before/after promises, and aggressive sales language.
Build a GlowPass offer members understand.
Each offer is structured around clarity: what is included, session duration, consultation type, expected outcome, what is optional, and what will never be forced.
Control capacity before bookings arrive.
Set the exact number of CozyCot slots you want, blackout dates, staff allocation, reminder preferences, and reschedule policies. You can start with limited slots, then scale once conversion data is strong.
Upload your post-trial Beauty Plans.
Instead of hard-selling in the treatment room, pre-build compliant upgrade options that CozyCot can display after the visit: starter, recommended, and premium plans with clear savings and inclusions.
Activate priority with guardrails.
Choose a recommendation budget, category focus, outlet radius, and member profile. Priority improves visibility only when your Match Score is already strong.
Customer trust rule: CozyCot will disclose when a merchant is a Priority Partner, but will also explain why the merchant is a good fit for the member.
By continuing you agree to our Terms and Privacy Policy.
Priority Partner Engine
Paid priority that protects customer trust.
Most marketplaces let merchants buy visibility. CozyCot should let merchants buy visibility only after they satisfy quality, fit, and capacity thresholds.
Live score
Recommendation Match Score
86Match
This score decides whether a merchant enters the recommendation set. Paid priority can improve ordering, but it cannot rescue a poor fit.
Quality40%
Goal fit30%
Availability20%
Priority10%
Disclosure shown to members: “This merchant is a CozyCot Priority Partner. It is recommended because it matches your goal, location, availability, and review confidence.”
Merchant plans
Simple plans, aligned incentives.
Start merchants with performance-based economics, then graduate serious partners into priority, analytics, checkout, and concierge growth programs.
Launch
S$0 /mo
For merchants testing demand with limited GlowPass slots.
Verified listingPrepaid GlowPass bookingsStandard merchant dashboard15% completed-booking success fee
Growth
S$288 /mo
For merchants ready to scale quality leads and upgrade conversion.
S$150 priority creditsCalendar and capacity syncConversion scripts and plan templates12% completed-booking success fee
Prestige
S$888 /mo
For high-performing outlets that want premium recommendation volume.
S$600 priority creditsDedicated campaign strategistPost-visit upgrade automation9% completed-booking success fee
Flagship
Custom
For category leaders, multi-outlet chains, and co-created campaigns.
Exclusive category activationsBrand storytelling and eventsAdvanced attribution exportsCustom success and upgrade fees
Merchant revenue calculator
Estimate monthly upside from CozyCot leads.
Adjust the assumptions to show merchants how prepaid traffic, show-up rates, upgrade conversion, and package value change the economics.
Selected plan: Launch
Projected merchant outcome
Completed visits74
Plan upgrades26
Trial payoutS$1,325
Upgrade feeS$1,788
Projected merchant gross after CozyCot success feeS$19,116
This calculator is a planning tool. Actual payout, fees, and conversion should be configured by category, outlet, campaign, service quality, and merchant agreement.
How a member becomes a retained client.
1
Member pays CozyCot upfront.
The member buys a GlowPass and shares goals, location, budget range, preferences, and consent.
2
CozyCot recommends qualified merchants.
The platform ranks merchants by match quality, review confidence, availability, and transparent priority.
3
Merchant delivers the first experience.
The merchant follows the approved service promise and logs outcome notes without over-claiming.
4
Beauty Plan Room opens after visit.
CozyCot presents the merchant’s upgrade options, comparison, savings, instalments, and follow-up reminders.
5
Merchant gets attribution and payouts.
The dashboard tracks completed visits, plan upgrades, repeat visits, payouts, reviews, and referral quality.
The onboarding promise.
✓No cold leads: members are prepaid and matched by intent before the booking reaches you.
✓No ad confusion: every merchant sees why they were or were not recommended.
✓No operational burden: offer templates, consultation scripts, slot rules, payouts, and follow-ups are built in.
✓No race to the bottom: your upgrade conversion, service quality, and member satisfaction affect ranking.
✓No trust erosion: CozyCot discloses Priority Partners while keeping customer fit as the core recommendation logic.
Merchant FAQ
Clear answers before merchants sign.
The most important onboarding questions should be answered before sales talks begin: fees, lead ownership, priority, cancellation, payouts, and customer experience rules.
Yes, but only after passing CozyCot’s quality and fit thresholds. Paid priority is capped inside the Match Score so customers still see relevant recommendations.
CozyCot collects the GlowPass payment upfront from members. Merchants receive a completion payout based on the campaign rules, category, and agreement.
No-show, cancellation, and reschedule rules are defined inside each campaign. The recommended model is prepaid booking with a fair reschedule window and merchant protection for late cancellations.
Yes. The difference is that packages are presented through a transparent Beauty Plan Room, with clear inclusions, optionality, and no-pressure language.
The model is built around prepaid demand, merchant quality, customer trust, post-visit upgrade conversion, and transparent paid priority. It is not only appointment scheduling.
Build the merchant network before competitors copy the model.
CozyCot can become the trusted acquisition layer for beauty services by owning the member relationship, the prepaid trial flow, the matching algorithm, the upgrade room, and the merchant growth dashboard.