I apply with a mitt on exfoliated skin, concentrating on the areas the sun would naturally hit (i.e. apply to shoulders/tops of arms first then spread it out from there) and I find that gives the most...

I love this mascara, it's non clumping, very black, defines and volumises. The only problem I have is that my eyelashes won't hold a curl if I don't use a waterproof mascara. Make a waterproof version...